The Secret to the "Experience Economy"

It's all in the research: Millennials, the largest percentage of today's renter population, are investing in moments and memories rather than physical objects. Put simply, the 18-34 crowd would rather spend their money on the events and experiences that they'll be talking about for years to come. Rather than bragging about their new car on social media, Millennial audiences are focusing on showcasing and scrapbooking the places they've been, the people they've met, and the moments they've shared together. So it's bye-bye, Porches—hello, laser tag and spontaneous trips to Cancun! We call this phenomenon the "experience economy," and our business model is primed to help your apartment community become a major player in this new arena. 


F3's fitness, nutrition, and wellness workshops allow your residents to invest in human connections. Rather than spending their hard-earned paycheck on a membership at a corporate, flavorless gym, your residents can enjoy an F3 experience that allows them to directly invest in their own well-being. F3 experiences offer a unique approach that bolsters physical and mental health through immersive, innovative moments — we're focused on creating those truly authentic moments your Millennial customers crave. 


Contact our team today to arrange a one-of-a-kind experience for your prospects and residents. Choose from our wide range of services, including spa parties, lobby massage sessions, curated kettlebell workshops, and delicious (and nutritious!) chef's table workshops. Plus, with our new esthetician services ready for booking, you'll find an experience for everyone waiting at F3. 

Glenn SethComment